03 . Priya’s Mirror

Ram Devineni, Dan Goldman

“In this technologically innovative and wildly popular interactive comic book, a gang-rape survivor-turned-superhero, demonstrates strength, courage and womanhood.” (MSNBC). Dive into the augmented reality and experience the interactive art of the next edition titled “Priya’s Mirror” about acid attacks. The comic series received the Tribeca Film Institute New Media Fund from the Ford Foundation and funded by the World Bank. “Priya’s Mirror” premiered at the 2016 New York Film Festival at Lincoln Center.

The comic book series was honored by UN Women as a “gender equality champion” and had over 500,000 downloads and hundreds news stories written about it reaching millions of readers worldwide. Additionally, several large colorful murals from the comic book were painted on walls throughout Mumbai and New Delhi. Audiences are able to unlock special animation and movies that pop out of the wall when they scan the murals via their smart phones using the Blippar’s augmented reality APP.

Featured in the comic is Natalia Ponce de Leon, who had a liter of sulfuric acid thrown over her face and body by a man who she had never spoken to in Bogota, Colombia. She adds, Priya’s Mirror not only portrays the courage and beauty of us — acid attack survivors, but it also serves as a highly creative tool to educate younger generations about gender equality.” Inspired by Natalia’s “The Last Mask” campaign, readers can put on a mask through augmented reality and share their photo on social media to show their support and solidarity. This is everyone’s problem.

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